Overview
When you’re selling products or building a directory, writing descriptions one by one doesn’t scale. Hiring writers gets expensive fast, and copying data back and forth between spreadsheets and AI tools wastes hours.
One pattern we see is using automation to turn structured product data into publish-ready descriptions, without adding headcount.
In this example workflow, Google Sheets stays the source of truth. Each product row is automatically sent to Jasper, the description is generated, and the result is written back into the same sheet. The outcome is a repeatable system that lets ecommerce operators and directory builders publish faster and keep margins intact.
This is one way teams increase output while keeping costs predictable.
Create a structured sheet that the automation can reliably read from and write to.
Typical Inputs
Product title
SEO keywords
Optional brand or tone notes
Results
A clean, structured sheet ready for automation
Trigger the automation when new rows are added or when rows are missing descriptions.
Typical Inputs
Google Sheet rows
Results
Only rows that actually need processing move forward
Send each product to Jasper with a clear, controlled prompt.
Typical Inputs
Product title
Keywords
Optional brand notes
Results
A finished product description
Save the generated description and mark the row as complete.
Typical Inputs
Jasper output
Results
A completed row, ready to review or publish
Prevent silent failures and duplicate runs.
Typical Inputs
Errors or empty responses
Results
Clear visibility into what worked and what needs attention
Why this example works
In this pattern, each tool does one job well:
- Google Sheets stays the source of truth
- Make handles logic and orchestration
- Jasper focuses only on writing
By keeping everything inside the same loop, teams remove manual steps, reduce mistakes, and maintain visibility over what’s been generated.
This is one common approach but not the only one. Many people adapt it by swapping tools, changing prompts, or adding review steps.
If you use a similar workflow, or do this differently, we’re actively collecting real examples if you’d like to share them. https://www.boostaify.com/contact-us/
